Smooze

Smooze, a Gen-Z ice popsicle brand, has been making waves in the plant-based snack industry with their band of delicious and ultra healthier frozen treats. This home-grown local name has been dedicated to using only natural and high-quality ingredients since its inception in 2008, making their popsicles a guilt-free treat that everyone can enjoy. With a tagline that shouts, “Happy Treats Make Happy People”, it perfectly encapsulates their mission to provide people with a satisfaction that not only tastes great but also makes people feel good. 

Naturally, Smooze aims to bring about happiness by dint of their products, in its most natural form and by the most natural means. Smooze treats are made using ONLY natural plant-based ingredients, like coconut water, coconut flesh and real fruit juice, with no preservatives or artificial colours or flavours. It is allergen-free, dairy-free, gluten-free vegan-friendly and also Halal – the best works!

Plant-based or vegan options have been increasingly popular in recent years in Singapore and South East Asia as individuals become more health-conscious and look for alternatives to traditional dairy-based frozen desserts. While it is common to know that a relatively large percentage of consumers in Asia are intolerant to dairy or gluten, one would be glad to know that they can continue enjoying frozen desserts and treats with Smooze. 

While helping consumers stay cool in South East Asia’s staggering heat, Smooze is also about treating the environment with care. One of the things that sets them apart from other frozen snack brands on the market is their commitment to sustainability. By using coconut water as the key ingredient in their products and having transparency in the supply chain when it comes to working with coconut plantation farmers, they have fulfilled that promise. Coconut production is known to be sustainable. There is little to no significant damage to the air or water in planting or harvesting coconuts and the trees can stabalise soil making it good for local ecosystems. Furthermore coconut trees do not require any nasty pesticides or herbicides to thrive, so they are often naturally organic.  Coconuts are harvested by hand, instead of by tractor, further reducing carbon emission into the environment. Every part of the coconut can be put to use in some way or other so there is little wastage. But having said that, companies, farmers and consumers still need to do a lot to take care of coconut trees in order to continue their sustainability. 

Besides the food ingredient playing a part in sustainability efforts, Smooze’s Fruit Ice are packaged in Tetra Pak cartons, which are made from renewable resources and are recyclable. This further supports their brand promise. Smooze is not only concerned about producing healthier snacks for its consumers but also about protecting the environment and the one world we all live in.

Smooze popsicles uses coconut water as its base and come in a variety of flavours, including, Calamansi, pink guava, Pine-passion (pineapple and passionfruit), and coconut each one sounding more delish and refreshing than the last. It is assuring to know that each flavour is made with REAL fruit juice and contains no artificial flavours or colours. They are also low in calories and sugar, making them the perfect guilt-free snack.

Here are some top-sellers and recommended refreshing treats that you should totally go for.

                                                          Coconut Shake Chikyu

An ice cream alternative – this is a refreshing and creamy coconut shake made with natural ingredients. Simply take a frozen bar, cut it into small pieces, and blend it with water and ice. You can choose to pair it with fruits or other toppings. Coco Shake Chikyu comes with a pairing of Organic Coconut Sugar which is a natural sweetener that also adds texture and a hint of caramel.

                                                           Coconut Water Ice Bars

A tasty and healthy ice pop made with coconut water and real fruit juice. It comes in a variety of refreshing flavours like Soursop, Calamansi, Pineapple & Passionfruit and Pink Guava.

                                                                 Smoothie Bar Cogurt

 A delicious and nutritious smoothie made with coconut milk, yogurt from culturing coconut milk, and real fruit. Available in fun flavours like Strawberry and Blackcurrant.

                                                                              Sorbertto

Italian crafted refreshing plant-based sorbets made with natural ingredients. Blueberry, Vegan Chocolate, & Mango. 

                                                             Freeze-At-Home Fruit Ice

A great way to cool down and stay hydrated in our sunny weather, while also getting a burst of tropical flavours! It’s a fun and easy way to enjoy healthier fruit popsicles at home!

When asked about the company’s vision, Mr. Melvin Tay, Director at Smooze has a vision to take Smooze beyond regional markets and into the international market. He believes that the company’s unique product can teach the world how to enjoy coconut milk and coconut water in different forms and more importantly raise the awareness of what goodness that superfood coconut can offer. This is an exciting prospect for both the company and consumers who are always on the lookout for new and healthier snack options.

Smooze’s dedication to using only natural and high-quality ingredients, commitment to sustainability, has also credited them with many Awards like Australian Healthy Food Magazine Awards, Vegfest UK Awards, Natural & Organic Awards Europe and Free From Food Awards. 

The desire to keep on educating, inspiring, and having fun while scaling new heights beyond regional markets make them the next company and brand to watch out for especially in the Plant-based food industry. So the next time you’re looking for a guilt-free indulgence that is packed with flavour and nutrition, reach for a Smooze popsicle and taste the difference for yourself.