Japanese F&B Network in Singapore

JFBNについて

JFBN is a platform in Singapore for the food industry with more than 1000 over Japanese restaurants, food manufacturers,  wholesalers, and others in the food business as members. 

The network efficiently matches “local chefs” with “Japanese food ingredients” and collaborates with Japan’s food export efforts to create successful demand- supply relationships that meet the objectives of both parties.

Singapore's Largest

We are Singapore's Largest Japanese Food & Beverage / Food Industry Network

Information Platform

欲しい情報も、ネットワークもJFBNが提供。

確立されたネットワーク

独自ネットワークで「食」関連のビジネスをマッチング

ワンストップショップ

日本食材のPRと販売をワンストップでサポートします。

海外進出時に多い課題

買い手の課題

  • 新しい仕入れ先が見つからない
  • 安くて良質な食材が欲しい
  • 電話・メール応対・Web検索する時間がない など

売り手の課題

  • 効率的な営業活動を行いたい
  • 取引先が固定されている
  • 販売商品の情報発信が不足している など

周辺業界の課題

  • ニーズや課題の収集が難しい
  • 効率的な営業を行いたい
  • 自社商材・サービスの紹介ができていない

進出検討の際の課題

  • 事業検討の情報収集が難しい
  • 海外事業の負担を小さく始めたい
  • 海外事業の人材不足、語学/商慣習に不安がある

JFBNのしくみ

日本からの国産食材情報をJFBNを通じて 常時、効率的 に発信

JFBN Services

BUSINESS MATCHING

日系・ローカル企業とのマッチング作業

Product development support for local markets

Meeting with government agencies, NGO organizations, etc.

テストマーケティング
For a limited period of time, member stores will conduct restaurant tie-ups, sell food products, and conduct surveys of store customers. By listening to local feedback, companies considering expansion can make projections regarding sales and response, which can then be used for product localization, etc.

SALES & NEGOTIATIONS

Setting up business meetings, accompanying customers, follow-up sales

Order constraint support, commercial distribution setup

Sales channel/tie-up partner development (sales rep function)

Provide schemes that benefit both parties by connecting restaurants and food suppliers in Singapore with Japanese companies entering the market.

SURVEYS

Various surveys utilizing our network (questionnaires, interviews, tasting)

Market research (Singapore, Southeast Asia)

Provide information using the latest data

Pop-up stores (for test marketing purposes)

Market research

Conduct market research in collaboration with JFBN members. Arrangement of awareness and preference surveys to be used by Japanese companies for product development and selection/development of products to be sold overseas.

MARKETING

Distribution of ads directed to members

Ad serving to local food and beverage networks

Local media, SNS, influencer marketing

Various creative and WebSite production support

Interpretation/mannequin arrangement, translation services

Sales promotion marketing

We provide comprehensive marketing support in addition to information dissemination to members in order to increase brand awareness and transactions. Even if you do not have much overseas marketing know-how, we can provide sales promotion support measures tailored to the local market.

PR Support

Tie-ups with prominent influencers and digital media to efficiently spread information from Japan. We will communicate the attractiveness of the products and ingredients, and arrange for occasional visits to Japan to cover the event. By disseminating a wide range of information from the upstream of ingredients to the downstream of cuisine, we promote understanding and arouse the interest of consumers and media representatives.

 

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